Economics Behind: The Korean Wave.

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Remember back in the day, everyone was hooked on to Gangnam style! Yeah that was 2012. But, Korean pop culture was famous even before Gangnam Style. Since 1999, South Korea had a seen huge growth potential through their cultural economy. Throughout the 2000’s South Korea experienced something known as the “Korean Wave.” The Korean Wave or the “Hallyu” was one of the major reasons behind South Korea’s cultural and economic growth. So, how did “Hallyu” help in helping South Korea’s economy?

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