Economics Behind- The Netflix Effect.

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Imagine this, it’s a lazy Sunday evening and you just had a great dinner. Today, you have planned to watch the new Netflix series which you had postponed for quite some time. You also know that Monday is a holiday so, you decide to stay up all night and binge watch the show. By the time you have finished it, you got really curious about certain props that were used in the series and decided to buy some of that on Amazon. Well this is basically the Netflix effect. Ever thought, how does this affect our day to day consumption?

People have literally created the term “Netflix and Chill” due to the hype.
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Economics Behind: Apple’s struggle in India.

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I have a question for all my readers. What do you look out for while buying a new smartphone? I bet at least 50% of us will say that they look out for the price of a smartphone. This is especially prevalent in the Indian market which ranks on the higher side of price sensitivity. There is no doubt that India’s economy is one of the fastest-growing in the world. But, with a potential of 1.3 billion consumers, why is Apple struggling in India?

Cool right, I wish I was good at photography like that!!
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Economics Behind: The Korean Wave.

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Remember back in the day, everyone was hooked on to Gangnam style! Yeah that was 2012. But, Korean pop culture was famous even before Gangnam Style. Since 1999, South Korea had a seen huge growth potential through their cultural economy. Throughout the 2000’s South Korea experienced something known as the “Korean Wave.” The Korean Wave or the “Hallyu” was one of the major reasons behind South Korea’s cultural and economic growth. So, how did “Hallyu” help in helping South Korea’s economy?

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Economics behind: Up sale!

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To all the readers here, I have only one question for you. Have you ever wondered, why you buy more than you intend to? The truth is, you are a victim of something called as up-sale. Simply put, up-sale is where the sellers encourage the consumers to buy more. What happens here is that the consumers are indirectly pressured to buy the better product. This in-turn will lead them to spend more and the producers to earn more.

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